…Of course, terms like shitlord are following the same road as alt-right. The Overton Window has swung so far to the left that the space to the right is something close to a majority. Public debate is so narrowly confined that vast stores of human knowledge, as well as most of observable reality, have been deemed heretical. What some are calling alt-right is what we used to call normal. Noticing stuff now makes you a shit-poster.
For the sake of argument, let’s pretend the alt-right is a thing that has definable contours and limits, with a set of unifying concepts holding all the parts inside. As a proud member of the alt-right, you want to be a shitlord. Offending people has some value, but in order to win converts, you have be something more than offensive. That’s the thing to keep in mind. Simply being a dick just makes you a dick. What freaks out the squares is someone that is both offensive and convincing…
Offensive + convincing + meatspace = heh.