Here; h/t to reader in comments.
1) High-quality production values.
2) Aiming at young people (effectiveness unknown; try it on some test subjects).
3) Uniforms look stupid 99%+ of the time, and are tactically unwise almost as often.
4) Odds of a Team Freedom “Only Good Red Is Dead” counter-prop? Near zero at this time.
5) Did I mention young people willing to act?